People make it happen

Designing for a better world.

Curiosity has always been the driving force behind the industrial- and digital product design at Design-People. Ever since 2005, we have been asking the questions that take our clients’ businesses to the next level. We prioritize understanding the needs, motivations, and barriers for each user in order to find out where the meaningful value lies for the business.

We know design isn’t just about making a product easy on the eyes. Our goal is to simplify and improve product experiences by applying a strategic design thinking approach to our work. In the end, we believe this leads to better solutions for people and for the planet.

Fresh air – invisible and user-friendly design

Client:
Airmaster
Services:
Industrial Product Design, Digital Product Design & Insights
Sector:
Building Tech
Fresh air – invisible and user-friendly design

The AirMaster project aimed to improve the air quality in residential areas by developing a compact air purifier. The challenge was to design a device that was both aesthetically pleasing and highly functional, while also being easy to use. The design team at Design People took a user-centred approach in developing the AirMaster. They conducted extensive research on user needs and preferences and analyzed market trends to differentiate their product. The final design solution was a compact, circular air purifier with a minimalist design and intuitive touch controls.

Henrik Mathiassen
CEO, Founder
Fresh air – invisible and user-friendly design
Fresh air – invisible and user-friendly design
Fresh air – invisible and user-friendly design
A limited visual impact

How to succeed in a market where clients want the performance of your product, but dislike the visual impact of an appliance. Airmaster teamed up with design-people to create a product line based on innovative, energy-efficient ventilation concepts.

Our Airmaster designs translate the challenging market requirements. The appliances provide clean and fresh air where it is needed – in designs that are clean and unobtrusive, with a limited visual impact on architecture and interior. Although the design is discreet and long lasting it has a strong design DNA, that helps Airmaster to stand out in the market.

Fresh air – invisible and user-friendly design

The AirMaster project aimed to improve the air quality in residential areas by developing a compact air purifier. The challenge was to design a device that was both aesthetically pleasing and highly functional, while also being easy to use. The design team at Design People took a user-centred approach in developing the AirMaster. They conducted extensive research on user needs and preferences and analyzed market trends to differentiate their product. The final design solution was a compact, circular air purifier with a minimalist design and intuitive touch controls.
New standards

The latest addition to the Airmaster product family is the AM 1200 – a ventilation wall. Here, we came up with an innovative concept for a ventilation system specifically designed to meet new standards for classroom ventilation. Not only does the new system integrate well in classrooms due to a customizable modular design – it also offers an option for noise cancelling surface materials that improve classroom acoustics. A valuable benefit for the learning environment!

The Airlinq interaction panel has received two design awards for its benchmarking design and ease of use. We involved female teachers as benchmark users when we tested the early interaction design concepts for the touch panel.

Explore our work

Nilfisk
Turning user insights and people-driven design into market success
Industrial ・ Insights
Hounö Service App
Digitalization of physical checklist for the perfect oven installation
Digital
OJ Electronics
Customizable floor heating solution for private label partners
Digital ・ Insights