People make it happen

Designing for a better world.

Curiosity has always been the driving force behind the industrial- and digital product design at Design-People. Ever since 2005, we have been asking the questions that take our clients’ businesses to the next level. We prioritize understanding the needs, motivations, and barriers for each user in order to find out where the meaningful value lies for the business.

We know design isn’t just about making a product easy on the eyes. Our goal is to simplify and improve product experiences by applying a strategic design thinking approach to our work. In the end, we believe this leads to better solutions for people and for the planet.

Product Design Studio

Connected user experiences: Uniting the realms.

We create physical and digital experiences that overlap – this intersection is where things get exciting. Our services cover the two intertwined areas Industrial Design and HMI & Digital Apps.

Professional designs based on deeper understanding.

At the core, we want to understand who we design to, as we believe that a successful product is designed for humans. Each of our services therefore build upon deep insights and analysis.Depending on what ambitions we’re tackling with you, and where our collaboration process begins, our user research methods involve all from interviews, trend- and market research to stakeholder workshops.

Outperform other brands through our proven programs

Innovation Kick-off Workshop

Transform your ideas and challenges into tangible directions and points of action.

User Insights Program

Know your users better. With our User Insights Program we discover needs and pain points in a effective process.

Our services has led to product success through our innovation.

Bang & Olufsen
Bang & Olufsen bring a female perspective to smart audio
Insights
TeeJet
Reimagining an engineer-driven interface with farmers in mind
Digital ・ Insights
Hounö Invoq
High-end oven made Scandinavian simple with sustainability in mind
Industrial ・ Digital・ Insights
Product Innovation Powerhouse

Industrial and digital products that empower people.
That's what we do best.

Industrial Product Design

We specialize in the process of designing physical products for mass production - with functions based on user needs and visual appealing.

Digital Product Design

We design interfaces like mobile apps, embedded and web solutions, that solve functional problems and meet user needs. Making them friendly and intuitive.

“Design-People's innovative process transformed our sprayer interface. Their user-driven approach exceeded expectations, enhancing precision and user-friendliness. A pivotal contribution to our competitive strength.”

Jens Aksel S. Sondergaard
R&D Manager, TeeJet

"The new design was launched at the Agritechnica fair in Hannover in November 2023, and it immediately had a positive impact. Apart from providing significant exposure for our product range and generating sales leads during the fair, sales have already exceeded even our most optimistic volume projections. This has already proven to be a very good business case for us."

Per Sørensen
Product Director, Mowers and Bale Choppers, Kverneland Group Kerteminde AS

“We wanted the new interface to be touch enabled and it should be based on our current software design but with a more modern touch. The VisualEyes™ software is an evolution of existing products, so we wanted the users to feel they entered a universe they were already acquainted with.”

Rie Søbye
Director of Marketing, Interacoustics

“Based on their real-life studies with water utility technicians, design-people helped us develop a strong functionality and interaction concept for our new READy Suite. The design DNA gives all the components of the suite a consistent Kamstrup look and feel. We now have a strong new offering in the remote metering market, and reactions from our sales force and the first end-users have been extremely encouraging.”

Finn Rasmussen
Project manager, Kamstrup

“We’ve set a new standard for user-friendliness in snow-removal vehicles. The combination of shorter training times, more efficient salt utilization and greater driver satisfaction makes good business sense to our customers. Our investment in design-people’s work with user-friendly design has given us a handsome return – and opened new doors in the export market for all our products.”

Epoke

“Design-People were involved in the physical product design and the app-interface. Their contribution to both parts of the solution gave a very holistic result: the designs of the thermostat and the app are clearly integrated, it’s one solution instead of two products”

Danfoss

More about our connected services

What industries or products benefit the most from connected experiences?

Any product that involves user interaction can benefit from our connected experiences. 

It can be a wide range of products and industries, including consumer electronics, healthcare devices, automotive, smart home solutions, etc.

What if I prefer a stronger emphasis on either the physical or digital side?

Every partnership is unique, and each comes with its own processes. We will tailor our approach in close collaboration with you, whether you want to place more emphasis on Industrial Design or HMI & Digital Apps aspects. 

If you lean more towards one side initially, we can also gradually expand and integrate the other part as your project evolves.

Read more about our collaboration process.

How can we get started with you?

Reach out to our team through our contact page. We'll schedule a consultation to discuss your project, goals and how connected experiences, or any of our tools, can benefit you.

Dive into our latest news

Events
Nov 1, 2024
HOUNÖ lancerede i foråret 2023 den nye ovnserie Invoq, som blev til i et spændende “Open Innovation Circle” samarbejde, mellem forskellige specialister og private label kunder.
Insights
Sep 12, 2024
One question always troubles a designer: how does a new design fit in with the old? This issue was central in the design process that led to the development of Kamstrup’s MULTICAL 21, a product that has become an industrial design icon.
Insights
Apr 19, 2024
The daily frustration was the reality for many Nilfisk users across diverse industries before we stepped in. Back then, Nilfisk's Aero vacuum sales were in decline. They desperately needed an innovation, and they found it in our user-centered approach.
Our toolbox

99.9% of your customers are human. That’s why all great product innovations begin and end with people.

If you want to connect with people, you need to get to know them, think like them and put yourself in their place. This is our approach. And the reason we can promise that your next product will land in the sweet spot between magical and logical.

Industrial Design

Product Experience design
Sketching
3D Surface Modeling
Functionality & Ergonomics Mock-ups
Product design DNA & Guidelines
Physical Appearance Models
Product Visualizations

Digital Design

User Experience design
User Interface design
Information Architecture
Prototyping
Developer Handoff

Insights & Analysis

Stakeholder workshop
User/Customer journey workshop
Interviews
Field research
Trend research
User testing
Product Analysis