Industrial Product Design: Trusted by world-leading brands.
We create industrial products that not only perform, but also inspire in the market. Are you ready to transform your idea into a tangible, user-centric product?
Industrial Design based on deep Insights and Analysis.
Our expertise in industrial design lies in creating physical products for mass production, with a focus on meeting user needs and ensuring the visual appeal.
We understand that every small detail of your product, from its ergonomics to its aesthetics, contributes to a unique product DNA that sets it apart in the market. Along with our systematic emphasis on understanding the user through research, we do all from the initial concept sketches to the creation of the final physical model.
We're often recognized for our Industrial Designs, but our capabilities extend far beyond that.
As we’re all aware of, the boundaries between hardware and software are becoming increasingly blurred in today's world. That’s why we’re also integrating the physical product (that you can see and touch) with the digital realm, so it complements and enhances the overall user experience.
“The success of our new Aero vacuum cleaners can be seen from the sales figures: Our sales goals for 4 years were reached within 2 years.”
“Design-People were involved in the physical product design and the app-interface. Their contribution to both parts of the solution gave a very holistic result: the designs of the thermostat and the app are clearly integrated, it’s one solution instead of two products”
“The new design was launched at the Agritechnica fair in Hannover in November 2023, and it immediately had a positive impact. Apart from providing significant exposure for our product range and generating sales leads during the fair, sales have already exceeded even our most optimistic volume projections. This has already proven to be a very good business case for us.”
Product Director Mowers and Bale Choppers, Kverneland Group Kerteminde AS
“There are three major pillars behind the development of Invoq: innovation, simplicity and sustainability.”
VP sales at Houno
Our approach to Industrial Design
Industrial design is the professional practice of designing the products that are used by millions of people around the world each day. Creating these products involves a combination of applied art and science, aesthetics, ergonomics and usability.
At Design People, we are both creating consumer products, like speakers and vacuum cleaners, and industrial machinery, like ovens and processing machines, among others.
Our approach is holistic, meaning that we consider the entire ecosystem of the product. Unlike our competitors who focus on one area, we create both physical product designs and digital interfaces, such as HMIs, mobile apps and web solutions.
To create these seamless user experiences, we conduct in-depth research and insights work to understand users behaviors, needs and trends.
Our focus is on making technology accessible and intuitive, so that it complements and elevates the user's interaction with the product.
To make our designs intuitive, we also do HMIs and Digital Apps that integrate with the physical aspects of the product. This increases the overall functionality and user experience of the product.
We place a strong emphasis on understanding our users, as we believe that all great product innovations begin and end with people. Our goal is to fully get to know your users, think like them and put ourselves in their place.
Depending on what ambitions we’re tackling together, our field research could include interviews, trend- and market research, stakeholder workshops and numerous other tools.
Typically, at the end, we model and detail the outer surfaces, define colors, materials and finish. Prototypes and production samples also undergo testing and review, so we are sure that the design meets our highest standards. Product visualizations are also created to give a clear vision of the end result.
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