Creating Compelling Benefit Stories within the frame
Velfac embarked on a mission to uncover the most captivating benefit stories offered by their new window, tailored to suit existing and potential customers. The ultimate goal was to establish a robust connection between the physical design and the compelling narratives for marketing purposes. Design-People did not only shaped the targeted marketing initiatives but also set the direction and prioritization of design details. Explore how Velfac and Design-People aimed to integrate everyday design elements that served as constant reminders of the window's exceptional benefits.
Design-People's approach to concept development was fueled by in-depth insights gained from workshops, technical meetings, user interviews, and extensive design research. This multifaceted exploration seamlessly intertwined communication and window feature development, through the design phases; alignment, exploration, understanding, and ideation. The result was a holistic narrative that seamlessly connected product features with compelling benefit stories.
Design-People provided Velfac with a comprehensive design guide for the product development. This included sketch proposals and visual descriptions, emphasizing proportionality, muntins, and aesthetics. Recommendations were made regarding the active integration of fugeseal solutions into the sales process, exploring color usage and other aesthetic considerations. Tailored to four customer segments, compelling narratives were included in the design guide, aligning Velfac's products with customer values. Alongside with strategies to effectively communicate these benefit stories to customers, enhancing Velfac's marketing efforts.
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