Nordic design – inspired by women – drives Vifa’s Business
The challenge faced by Design People in this project was to create a new product design for Vifa, a Danish audio brand. The design had to be modern and innovative, while also reflecting the brand's heritage and values. Design People approached the project by conducting extensive research into the target market and the brand's history. They also looked at the latest design trends and materials to ensure that the final product would be up-to-date. The team worked closely with Vifa throughout the design process, to ensure that their vision was being translated into a physical product. The result of the project was a new product design that successfully combined modern design elements with the heritage and values of the Vifa brand. The product received positive feedback from both Vifa and their customers, and has become a key part of their product range. The design has helped to establish Vifa as a leading player in the audio market, and has contributed to the brand's ongoing success.
Design-People assisted the Vifa brand’s development throughout the entire journey to success. A close collaboration based on a mutual understanding of the end-user:
“One of our keys to success is being respectful to our customers. At Vifa we have this very precise knowledge about one thing, creating authentic sound. You do one thing and you do it extremely well. If something isn’t good enough, it won’t be allowed through. Same rule applies to the product designs. It’s continuing to always do the best possible job because it gives your products the sense of something genuine and long-lasting, that will allow for a strong bond with your customers,” Michael Sørensen CEO of Vifa explains.
"Attractive, acclaimed and continuously awarded. Since the Danish loudspeaker manufacturer Vifa repositioned itself as an exclusive lifestyle brand in 2012, international markets have responded with enthusiasm."
Early on, Vifa understood the potential impact of listening to female users’ demands and wishes in an audio-industry with a strong male bias. More specifically, Vifa required a design partner that would be able to translate female users preferences into specific design solutions and thus wrapping the company’s authentic sound performance in an exclusive design:
“When you enter a home, you sense the personal atmosphere of a place and the things that are in it. Women have a large say in this. The key to our designs has been to create something that appeals to women but doesn’t scare the men away. Just because something is small and neat, there’s no reason to compromise on its strength and power. Our products prove that you can have both,” Michael Sørensen CEO of Vifa explains.
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